Print campaign: 'Beware of Mortgage Predators".

• Position: Brief article

First Farmers Bank & Trust of Converse, Ind., was cited recently by the Indiana Bankers Association for best marketing campaign among banks with more than $500 million in assets.

The campaign, entitled, "Beware of Mortgage Predators," was designed to reinforce the bank's history of prudent lending practices. Print ads revolved around an illustration of an ominous, cave-dwelling "Mortgage Predator," ready to pounce on unsuspecting...