Print campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Winner: Humor; Assets of under $500 Million - Brief article

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Institution: Port Washington State Bank, Port Washington, Wisc.

Assets: $268 million

Agency: Boelter + Lincoln, Milwaukee, Wisc.

The bank and the agency decided to pursue an amusing approach to the bank's limited time offer of a fixed-rate home equity line of credit. The use of the old car, busted alarm clock and dog are all examples of items that are "not fixed;" whereas the bank's home equity rates are "fixed." The...