Print brochures still the favored medium.

• Position: Hospitality Industry - Brief article

You cannot miss them in hotels and airports--rows and rows of brightly colored brochures and maps touting tourist attractions. In an era when most people turn to their mobile devices for information, you might assume these printed materials would become relics. This is not the case, according to a survey conducted by the Center for Marketing Technology (CMT) at Bentley University, Waltham, Mass., and commissioned by the International Association of Professional Brochure Distributors.

The survey reveals an overwhelming majority of hotel front desk staff believe having brochure displays is the best way for them to help guests and enhance their experience. Among the findings:

* 98% of front desk staff favor the use of printed media.

* 94% of hotels surveyed provide visitor information for their guests using a brochure display.

* 83% of respondents overwhelming support the availability of print media, ranking it extremely important for their guests.

"In the age of mobile phones and devices, guests...