Printing professionals and exhibitors are invited to attend this year's PRINT event at Chicago's McCormick Place Oct. 3 to 5. Administered by the Association for Print Technologies (APTech), last year's event saw 16,500 attendees. According to APTech vice president of marketing Sarah Mark-field, 21 percent of them were first-time attendees and 84 percent were senior-level executives.
"We are on track to match or beat those numbers," she said. "And when we look under the hood, what last year's breakdown tells us is that in spite of industry challenges there are new people and companies who see great opportunities, and that our show is still the central marketplace for education, innovation, and a great place to do business."
This year's show will once again offer an array of educational sessions and workshops.
"We are assembling 80-plus educational sessions that run the gamut of big-picture trend discussions to practical ones," Mark-field said. "We know that PRINT attendees need and value both the 30,000 foot view as well as the getting deep into the nitty gritty on topics that impact their day-to-day operations."
Also on the schedule is keynote speaker Nicholas Thompson, editor-in-chief of Wired magazine. Markfield described his speech, "The Wired Future: Artificial Intelligence, Robotics, Privacy, Social Media, Truth, Tech Companies, and More," as a "future-forward" talk about how people will be be using technology in print and in their daily lives.
"The quickening adoption of artificial intelligence/machine learning is already affecting how content is created and distributed," she explained. "This trend along with robotics will transform not only our devices, but how we earn paychecks, determine public policy and a host of other issues."
This year, PRINT will host an opening night reception open to all attendees on the exhibit hall floor. "This will give exhibitors and attendees alike an opportunity to mix and mingle and...