Primera expands desktop label printer lineup.

In order to meet growing global demand, Primera has added a new model to its lineup of desktop label printers. The LX610 color label printer with built-in X/Y cutter functions as a new desktop version of Primera's original CX/FX1200 machine, and it is completely integrated in a single unit.

The LX610, which is now available, produces short runs of high-quality labels in any size or shape without custom dies--all in a low-cost, desktop sized machine. The printer comes with a price tag of $2,495.

"The first of its kind, the LX610 combines full-color inkjet label printing at up to 4800 dpi with its built-in digital diecutting mechanism," explains Mark Strobel, vice president of sales and marketing at Primera. "The desktop-sized printer comes complete with intuitive, easy-to-use software for laying out print and cut files, allowing users to quickly produce custom labels of virtually any size or shape. In addition, standard pre-diecut labels and tags can also be fed through the machine just like any other desktop color label printer."

The LX610 prints short runs of full-color, high resolution labels in any size required up to 4.25" wide and then cuts them in any shape. No dies are necessary, and converters can accommodate rectangles, circles, squares and other predefined shapes.

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