PrimeMate Depositor.
| Position | ABAMN 2008 Financial Marketing Awards: Marketer's Choice Award; Asset Size: $1 Billion to $5 billion - Brief article |
Institution: SpiritBank, Tulsa, Okla.
To differentiate its remote deposit product, called "PrimeMate Deposit," the bank used a chimpanzee character named "Steve Scanner" in a series of humorous television commercials.
In addition to three TV spots and a Web site, the campaign included "Steve Scanner" buttons worn by bank personnel and in-branch banners. Stickers featuring the PrimeMate logo were placed on all scanners.
Prior to the campaign, only...
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