Preparing for a Recession.

E-commerce saw a slightly rocky 2022 coming off of the wave of consumers buying online due to lockdowns in the two years prior. Some even are saying that revenue is to shrink for the first time ever regarding e-commerce--and with talk of recession knocking on the front door, it is best that all businesses take note and make the necessary changes to protect themselves from harm, stresses Olivia Starling, founder and CEO of jewelry brand Starlette Galleria.

Here are her three top tips for e-commerce to prepare for a recession:

Diversify your sales channels.

"Unlike a brick and mortar stare that can only depend on local traffic, online businesses have the opportunity to get in front of a never-ending audience. Utilizing several sales channels can increase sales and cash flow for online businesses. Marketplaces like Amazon, Etsy, and Ebay are worth looking into while...