Predictive product helps financial services companies offer customers more relevant payment products.

• Position: New Products - Brief article

A new predictive marketing tool has been released that offers the capability of offering payment products based on a customer's particular payment preferences.

The Payment Preference Model was launched jointly by TransUnion and Edgar, Dunn & Co. The companies say that the model is the first direct marketing solution to combine individual credit behavior with payment preference data from the PaymentDynamics 2007 Preferred Payment Study.

"As consumers become increasingly selective about accepting new payment offers, financial institutions are finding it more and more difficult to identify new target accounts for growth," says Tim Claytor, director of market...