El precio justo.
Author | A. Dempsey, Mary |
Position | Computadoras - TT: The right price. - TA: computers - Art |
Los estadounidenses no han comprado muchas PC este año, y eso es una buena noticia para los latinoamericanos. Las ventas globales de computadoras crecieron 9% el año pasado, según la firma de investigación de mercado IDC, pero no se debió a buenas noticias en Estados Unidos. Las ventas en ese país sólo aumentaron un 0,3%. Ahora los fabricantes se ven con enormes inventarios, y hacen lo inevitable: reducen los precios a rajatabla.
* Esa reducción de precios en EU se hará sentir en América Latina, aunque la demanda allí no es muy elevada. Las ventas de PC llegaron a su cota máxima en la región durante 2000, con 7,7 millones de unidades, por un valor de US$8.600 millones, cambiaron de manos gracias a precios bajos y financiamiento atractivo. Es posible que los latinoamericanos disfruten de condiciones aún mejores.
* "Los precios de las PC siempre bajan, y en América Latina es igual", afirma Jay Gumbiner, analista de mercado de PC en IDC Latin America...
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