Practitioner insight: use the personal touch to avoid fee pressure.

AuthorFay, Bob
PositionBrief article

In Canton, Ohio, many clients of sole practitioner Bob Fay are facing tough times, particularly those involved in the housing industry. Fay has been able to sidestep fee pressures, however, by reinforcing his tight bond with clients. He has done this first by providing services that help them manage their business through the challenges they are facing.

"They are turning to me because CPAs are the number one business adviser to small business owners," he says. "They are not adding services, but they are engaging me for more in-depth engagements. We are taking their organization apart, piece by piece...

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