Powerice.

• Author: Peterson, Eric
• Position: SMALL biz

A healthy hybrid of sports drink and popsicle, "PowerICE is the only healthy frozen electrolyte product there is," says PowerICE President Grant Fenton.

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It not only replenishes depleted electrolytes, but PowerICE also helps athletes cool down. "Cooling your core temperature is imperative to your performance," says Blair McNamara, head of sales. The company relocated from the East Coast to Steamboat Springs in 2012, and launched in early 2013. It's now available at 150 stores in 24 states, and numerous pro and college sports teams are customers.

Health care is a big target market, adds Fenton. "Ice is...