Portuguese-language nations meet to seek TV understanding.

Position:Brazil TV Forum
 
FREE EXCERPT

The highlight of the ninth annual Brasil TV Forum, which ended June 5 in Silo Paulo's Frei Caneca Convention Center, was the first ever "Portuguese-Speaking Broadcasters' Meeting," which was held at the nearby Novotel Jaragua hotel.

Reportedly, this meeting represents a precedent, as there have never been any other similar gatherings among broadcasters of Portuguese-speaking nations, although Portuguese is the world's sixth most spoken language. Broadcasters arrived at the Forum from all nine of the world's Portuguese-speaking nations, including Angola, East Timor and Mozambique. They congregated at a series of five general meetings to discuss technological innovations and co-production opportunities. From Brazil, most of the major TV networks were present, including Rede Globo, Bandeirantes, TV Record, TV Cultura and new cultural network, TV Brasil. Notably absent, however, were other major Brazilian TV groups, such as SBT and Rede TV.

The message that the other former Portuguese colonies brought to Brazil is the importance of paying attention to their needs, especially in the form of content. Portugal's television industry has been generous toward its former colonics. Brazil, on the other hand, tends to ignore former colonies, focusing instead just on Portugal, and the results are clearly visible. While a former British colony such as the U.S. has, for example, managed to spread American English worldwide, the Brazilians, despite their country's might, do not exert any influence and even have a hard time understanding the Portuguese-language spoken in other former colonies.

This year's Brasil TV Forum occupied double the space of last year's edition and brought together broadcasters and producers from more than 30 countries to network, share experiences and find content. Organizers moved the event to a different floor at the centrally located Frei Caneca Convention Center, hoping to make things more comfortable for attendees.

The Latin-flavored Forum drew roughly 1,200 participants--mostly hailing from Brazil, but with international contingents from Canada, and for the first time this year, a delegation of eight producers from Italy, seven from Spain and 10 from Uruguay.

[ILLUSTRATION OMITTED]

At the opening cocktail reception, which officially kicked off the three-day event, prizes were awarded to Brazilian production house Flamma for its children's cartoon series Princess do Mara, to HBO for a large number of original productions made...

To continue reading

FREE SIGN UP