Online portal allows more rapid access to analytics and customer segmentation.

• Position: Product File - Brief article

Harte-Hanks Inc., Glen Burnie, Md., has developed an online portal that gives financial institutions rapid access to sophisticated data that enables more accurate analytics and segmentation. The product is called ADQ Direct. It leverages the strength of the company's Advanced Data Quality (ADQ) product, which verifies, corrects and enhances multichannel contact information from customers and prospects.

ADQ Direct is...