PONER LOS DATOS AL SERVICIO DE LOS CFO.
Author | Jalfen, Andres |
"Hoy hay un tsunami de datos que provienen de diferentes fuentes. Estos datos deben estar integrados a la informacion financiera para poder generar nuevas interpretaciones cuando se tienen que elaborar pronosticos".
La inteligencia artificial (IA) es una de las cuestiones mas frecuentemente discutidas hoy en el mundo de los negocios y no cabe duda de que genera enormes oportunidades para los ejecutivos de todos los ambitos, empezando por los CFO.
En un reciente estudio del IBM Institute for Business Value, los CEO dicen que la de finanzas es una de las cinco principales areas de inversion para la IA. De hecho, desde la perspectiva del CFO, el estudio revela que obtienen mejores resultados quienes ya estipularon usos operativos y analiticos para las tecnologias cognitivas y comprenden su valor.
La presion sobre los directivos de finanzas para que dinamicen el negocio y ayuden a sus empresas a tomar mejores decisiones se intensifica y, en la actualidad, las areas financieras deben llevar adelante una gestion proactiva del crecimiento y del riesgo.
Aun en esa situacion, segun el estudio, para el 38% de los CFO encuestados la IA seria una de las tecnologias con mas posibilidades de transformar sus empresas en los proximos anos. La explosion de datos, la volatilidad economica, la incertidumbre, los nuevos competidores y la innovacion disruptiva actuales resaltan la necesidad de ahondar y entender con mayor rapidez lo que esta sucediendo.
Las finanzas desde siempre han utilizado grandes cantidades de datos transaccionales, tarea que suele ser ardua e insume mucho tiempo. Pero hoy hay un tsunami de datos que proviene de diferentes fuentes, como datos del mercado externo, de competitividad, macroeconomicos, de las redes sociales e incluso meteorologicos. Estos datos generales deben estar integrados a la informacion financiera para poder generar nuevas interpretaciones cuando se tienen que elaborar pronosticos y, a su vez, para poder adaptarlos a los cambios que surjan...
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