Pollo Campero.
Author | Ortiz, Fiona |
Position | Comida r |
Ciudad De Guatemala-- El Olor del pollo frito invade las salas de espera del aeropuerto internacional de Guatemala. Casi todos los viajeros llevan una caja color amarillo brillante, adornada con un pollo sonriente.
"En Estados Unidos no hay nada como esto", dice un pasajero guatemalteco, que frunce el ceño ante la sugerencia de que Kentucky Fried Chicken podría ser un sustituto razonable y que cuenta que su familia en Norteamérica le exige que les lleve pollo frito Campero cada vez que viaja a Estados Unidos.
Con una ambiciosa campaña de expansión que cobró impulso en los años 90, Campero ha abierto 108 brillantes, limpios y acogedores restaurantes en la región. La familia Gutiérrez, que fundó la compañía en 1971 como una extensión de su granja avícola, tiene 58 en Guatemala, 31 en El Salvador y seis en Honduras. En diciembre se abrió la primera franquicia de Campero en Panamá, y ahora hay tres en ese país, cinco en Costa Rica, dos en Nicaragua y tres en Ecuador.
En todas partes Exportación de bananas ecuatorianas en 1997, por país de destino, en millones de dólares Estados Unidos 293,6 22,4% Italia 198,7 15,2% Alemania 156,4 12,0% Rusia 129,5 9,9% China 129,1 9,9% Bélgica 91,7 7,0% Japón 59,1 4,5% Argentina 47,4 3,6% Chile 39,7 3,0% Otros 163,6 12,5% TOTAL 1.308,8 100,0% FUENTE: Ministerio de Comercio Exterior, Industrialización y Pesca de Ecuador. Indice de Acceso a Capital en 1998 LUGAR PAIS PUNTAJE 5 Chile 80,00 7 Argentina 72,00 10 Panamá 71,40 13 Perú 69,20 14 Brasil 66,50 20 Ecuador 59,70 21 México 56,00 25 Venezuela 45,20 NOTA: El índice se basa en información que mide 17 indicadores de la salud del mercado financiero, como el gasto del gobierno vs. el PIB, la volatilidad del marcado y qué nivel de participación extranjera permite el gobierno. Se midieron un total de 31 países de...
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