Polk named as new instructor at the ABA School of Bank Marketing and Management.

• Position: Marketing Edge - American Bankers Association - Brief Article

A new instructor will join the faculty this year at the ABA School of Bank Marketing and Management: Dr. David T. Polk.

Polk will teach marketing students about research--how to conduct their own or how to lye intelligent "consumers" of research done by vendors. Marketers will learn how to:

* Design research projects.

* Select data collection methodologies.

* Conduct focus groups.

* Create surveys.

* Analyze and present data.

Polk is one of the principals in the Polk-Lepson Research Group, York, Pa. This group conducts both quantitative and qualitative research for a wide variety of clients. The company...