LOS PODEROSOS.
Author | Brown, Greg |
Position | TT: The powerful. |
El dinero, eso es lo que cuenta. La declaración de Marilyn Monroe sobre el vilipendiado sistema de estudios de Hollywood cobra vigencia en el mundo de la Internet.
Grandes portales como StarMedia Network ahora cobran a punto com menores --todos los cuales tienen el mismo tío inversionista, Chase Capital Partners-- por el acceso a sus millones de visitantes habituales. Y como pasaba con los antiguos personajes influyentes de la Costa Oeste --los Warner, Louis B. Mayer y otros-- cierto contenido será clara- mente de primera y atraerá visitantes, mientras que otros materiales quedarán relegados a una categoría de segunda.
"Hay que estar en el menú. Y para estar en el menú, hace falta un gran contenido, o hay que pagar", dice Alfonso Riveroll-Pietri, fundador y presidente ejecutivo de Conectium, que crea portales inalámbricos de marca privada en América Latina. En otras...
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