EL PODER DEL ACCESO.
Position | Internet - TT: Power of Access. - TA: Internet |
EL NEGOCIO DE OFRECER CONEXION CON LA INTERNET EN LATINOAMÉrica evoluciona rápidamente de una especialidad de nichos pequeños a una batalla entre los gigantes del sector.
En lo que va de año, sólo en Brasil se han establecido más de 500 proveedores de acceso a la Internet (ISP). Se espera que esa cifra se reduzca casi a la mitad a medida que las multinacionales y las grandes empresas locales consoliden el mercado.
Los ISP regionales, algo de lo que se había escuchado hablar hace sólo unos meses, aparecen por todas partes. Telefónica de España, con su fuerza en las telecomunicaciones, es el gigante. America Online (AOL) se incorporará a la refriega para finales de este año, atraída por el fuerte crecimiento en la región.
La distribución y el reconocimiento de marca son la clave de este producto básico de las telecomunicaciones. Tener participación de mercado a nivel regional significa una mayor fuerza de venta para los anunciantes que buscan cubrir todo el mercado y potenciales descuentos por concepto de volumen en materia de equipamiento e infraestructura para las empresas más fuertes.
La gran interrogante es StarMedia. Su capitalización de mercado de...
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