PNC Grow Up Great.

• Position: ABAMN 2006 Financial Marketing Awards: First Place: Community Service; Assets over $1 Billion - PNC Financial Services Group Inc. - Brief article

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Institution: PNC, Pittsburg

Assets: $81 Billion

"PNC Grow Up Great" is The PNC Financial Services Group's 10-year, $100 million investment in preparing children, birth to age five, for school and life.

The 2005 "Great" campaign makes the program accessible to parents, caregivers, educators and volunteers by providing actionable tips and effective tools. A concentrated media presence with strong educational messaging tells the story and puts a face on an unfamiliar issue. The creative addresses the challenges...