Plenty of programs for sale, but time is in short supply.

Position::MIPCOM Preview

Not that MIPCOM needs enhancements for its success--since its relevance is guaranteed by its fortunate place in the calendar year, when new TV shows are premiered throughout the world--but organizer Reed MIDEM is not taking any chances. The October 7-10 Cannes event is loaded with conferences, seminars, workshops, keynote speeches, general screenings, premieres, award ceremonies and even an honored country.

Lest we forget that MIPCOM's raison d'etre is the business of selling and buying film and TV programs, we'll once again see army-style multimillion dollar barracks erected by the major U.S. TV studios with entrances protected by security guards, where buyers' tight meeting schedules are met with military precision either in private rooms or in a large, crowded cafeteria with plenty of servers in place.

While stands at the Palais des Festivals and the surrounding beach areas are being set up for MIPCOM, producers and distributors in the challenging business of children's programming will meet with buyers at the Carlton Hotel from October 5-6 for MIPJunior, and will stay on throughout MIPCOM.

For those who can take some time off from sales meetings, Reed MIDEM has prepared a daily MIPCOM schedule full of events--70 to be exact--scattered across the four-day market. With 28 events, Tuesday is the busiest day, followed by Monday, which features keynotes by FremantleMedia's Cecile Frot-Coutaz and Amazon Studios' Roy Price, among others. Tuesday will feature Punit Goenka of India's Zee Enterprises, while on Wednesday, DreamWorks' CEO Jeffrey Katzenberg will be honored at the Canton Hotel with the MIPCOM 2013 Personality of the Year Award after his keynote presentation at the Palais.

As the Country of Honor, Argentina will be in the spotlight on Monday and Tuesday with multiple seminars. Argentina is also the theme of the opening party.

Over the years, MIPCOM has become a magnet not only for program buyers and sellers, but also for European organizers of television events that hope to attract Cannes-bound participants. The strength of the market is also measured by the number of film-TV trade shows held pre-MIPCOM, which begin in Venice in September, followed by Toronto, then Le Rendez-Vous in Biarritz, France; Prix Italia in Turin, Italy and the Jornadas in Buenos Aires. Post-MIPCOM we have SPORTELMonaco in Monte Carlo and the AFM in Santa Monica, California. A busy travel calendar for buyers and sellers alike.

In comparison, the only event orbiting around...

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