Playskool's Elefun put the fun in learning.

• Position: What's New? - Playskool Inc - Brief article

Playskool introduces an adorable new line of interactive infant toys that encourages babies to learn though play. Little ones can learn their first words, shapes, colors, and more with the help of the popular Elefun and his loveable animal friends.

Elefun Busy Ball Popper ($29.99, ages nine months and up). Drop the five colorful balls into the Elefun's ears, and they could pop out the trunk or roll into the belly for a giggling good time. The elephant's trunk rotates 360 degrees so mom can control the ball popping action. It features 10 poppin' droppin' tunes and requires four "D" batteries, which are not included.

ABC Adventure Elefun Toy ($29.99, ages six to 36 months). Little ones can learn to build vital connections among first words, sounds, and the alphabet. The adorable Elefun character can teach infants 100-plus first words through more than 75 sound effects, tunes, and activities. With one easy...