Playing up southwestern charm.

PositionREGIONAL REPORT - Marketing of Osprey - Brief article

This laid-back, outdoor-oriented region often attracts "urban refugees," according to Ed Morlan, Region 9 Economic Development District's director, those looking for a family-friendly atmosphere, minimal traffic and low crime rates. Company leaders leverage the area's natural assets when recruiting and seek out employees who value lifestyle as much, if not more than career.

"We sell the remoteness and the outdoor lifestyle to employees and the authenticity of the products to customers," Barney...

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