Players Sporting New Custom Cleats.

PositionNATIONAL FOOTBALL LEAGUE - Brief article

The National Football League has teamed with Hewlett-Packard, Palo Alto, Calif., to create a new line of footwear. FitStation uses 3D scanning to provide players with personalized cleat recommendations. This dual hardware and software platform captures scans of the foot and foot pressure measurements while providing dynamic gait analysis to create individual digital profiles. It then uses proprietary algorithms to match the digital profile of a player with previously scanned 3D images of Nike, Adidas, and Under Armour football cleats.

All 32 NFL teams have adopted the technology, and it will be fully operational in every team equipment room for the 2018 season.

"A shoe is not just about performance...

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