Planning your business: a business plan provides a guide.
Position | Indiana: small: business reference: guide |
No matter what size business you choose to launch, taking the time to draft a business plan is one of the most important steps. The following outline of a typical business plan can serve as a guide. You can adapt it to your specific business. Breaking down the plan into several components helps make drafting it a more manageable task.
Introduction
* Give a detailed description of the business and its goals.
* Discuss the ownership of the business and the legal structure.
* List the skills and experience you bring to the business.
* Discuss the advantages you and your business have over your competitors
Marketing
* Discuss the products/services offered.
* Identify the customer demand for your product/service.
* Identify your market, its size and locations.
* Explain how your product/service will be advertised and marketed.
* Explain the pricing strategy.
Financial Management
* Explain your source and the amount of initial equity capital.
* Develop a monthly operating budget for the first year.
* Develop an expected return on investment and monthly cash flow for the first year.
* Provide projected income statements and balance sheets for a two-year period.
* Discuss your breakeven point.
* Explain your personal balance sheet and method of compensation.
* Discuss who will maintain your accounting records and how they will be kept.
* Provide"what if"statements that address alternative approaches to any problem that may develop.
Operations
* Explain how the business will be managed on a day-to-day basis.
* Discuss hiring and personnel procedures.
* Discuss...
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