Planet Orange Financial Literacy Awards.

• Position: ABAMN 2007 Financial Marketing Awards: Financial Education; First Place; Asset Size Over $5 Billion

Reader's Guide:

Our "Idea Bank" showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to spark your cretivity for your marketing efforts. Included in each issue are some of the winners of the most recent ABA Financial Marketing Network. The names of advertising or communications agencies are included where appropriate.

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Institution: ING Direct, Wilmington, Del.

To support its goal of inspiring Americans to become a nation of savers, ING Direct created the Planet Orange Financial Literacy Awards. The...