Pixie Mate.

• Author: Peterson, Eric
• Position: Pixie Mate LLC - Brief article

After working with the Silk soy milk brand at White Wave, T.J. McIntyre and Duane Primozich went on their own and founded Pixie Mate in 2005. "We witnessed the type of success an organic food brand could have," said McIntyre of the company's genesis. "And we started drinking a lot of mate, shunning the coffee program at work."

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For those not in the know, mate is the national drink of Argentina and Paraguay, derived from the yerba mate tree and renowned for both its energy kick and its nutrition. "It's not tea and it's not coffee," McIntyre said. "But it gives you a buzz like coffee...