Sales improved during pilot for digital merchandising at Caja Mediterraneo.

• Position: Brief article

The following is a summary of results after a pilot program in digital merchandising at the Spanish bank, Caja Mediterraneo (CAM):

* Sales increase of 12 percent to 27 percent.

* Customers and employees rated the branch a "4" (on a scale of 1 to 5) for appearance and levels of privacy.

* Forty-nine percent of visitors watched the screen-based merchandising communications for an average of 2 minutes per visit.

* 4.2 percent of visitors took action as a result of what they had seen on screens.

* 2.6 percent solicited more information.

* 1.6 percent discussed topics with branch staff.

* Fifty-four percent of clients considered the in-branch messaging informative and valuable.

* After only one year, multimedia screens display more than 900 million possible permutations

* Managed by less...