Piggy bank.

• Position: Print Single - Brief Article

Institution: BancorpSouth Inc., Tupelo, Miss. Assets: $10.2 billion; 250 locations in six states. Agency: Maris, West & Baker Advertising Communications, Jackson, Miss.

BancorpSouth was looking for a way to generate new money market and checking accounts in the Birmingham, Ala., market, which the bank had entered as a result of an acquisition.

The agency was directed to find a visually interesting way of dramatizing in print ads the benefits of the accounts. The...