Pick Up The Damn Phone!(The Business Shelf) (Brief article) (Book review)

 
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Pick Up The Damn Phone!

Joanne S. Black

Booktrope Editions

336 Bon Air Center, #399, Greenbrae, CA 94904

www.nomorecoldcalling.com

9781935961468, $16.95, 216 pp., www.amazon.com

The art of the sale, with its myriad of variables, is a very human process of personal communication and one that simply cannot be automated. Fundamentally, a successful sale derives from 'real conversations with real people'. In "Pick Up the Damn Phone! How People, Not Technology, Seal the Deal", Joanne Black draws upon her many years of experience and expertise with respect to 'referral selling' and details why anyone involved in sales, regardless of the product or service being marketed, should be tweeting less and talking more to the customers and contacts who...

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