Physician Endorsed hats.

• Author: Peterson, Eric
• Position: Cool Colorado Stuff

Elissa Margulies and her husband, Michael Ross, are headwear veterans whose previous foray, Forget Me Not, was the rage with teen girls in the 1980s. (Remember the hats on TV's "Blossom"?) After selling that company in 1998, the couple moved to Boulder, where Margulies was unable to find a hat for hiking that was both stylish and shielding. So she starting filling this market vacuum herself in 2003 with three lines of fashionable, dermatologist-approved headwear: Physician Endorsed, Dr. Jerry Says, and Jet Setter. The 12-person...