Photo contest at R.I. bank draws hundreds of entries.
| Position | MARKETING NEWS |
RHODE ISLAND RESIDENTS WERE INVITED in August to submit photos to a "Summertime in Rhode Island" contest sponsored by the Washington Trust Co. (assets: $2.9 billion), Westerly, R.I. Hundreds of people responded by uploading photos on the bank's Web site.
Each week during the month, the bank selected a "judges' favorite," and the submitter received a gift basket valued at $100.
The first week's winning photo was a picture of a girl in a swimsuit jumping in the air with happiness on a fogbound beach.
[ILLUSTRATION OMITTED]
The contest helped to drive traffic to...
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