Photo analysis.

PositionBrief article

Analyze the Photo

(See p. 18 in magazine.)

  1. What message about cigarettes is this 1940s advertisement trying to convey? Why?

  2. What details do you notice about the man playing the doctor role? Why do you think he was chosen for the ad?

  3. Why do you think the ad boasts that Camel cigarettes use "costlier tobaccos"?

ESSAY

Would this ad be an effective marketing tool today? Why or why...

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