Pescando dientes.
Position | TT: Fishing teeth. |
Los banqueros electrónicos de América Latina que aparecen en el artículo de portada de este mes podrían ejercer el mayor impacto en cualquier sistema financiero de cualquier parte del mundo. Wenceslao Casares, de Patagon.com, y los otros no son más listos que sus colegas en línea. Lo que ocurre es que están pescando clientes en un estanque bien surtido.
A diferencia de los ciudadanos de los países industrializados, la mayoría de los latinoamericanos no usa los bancos. Los pocos que los usan --menos de uno de cada tres-- probablemente son los mismos que tienen computadoras y conexión a la Internet. De modo que mientras Citibank y otras instituciones cobran cuotas por sus servicios en línea en Estados Unidos, Bradesco, el mayor banco privado de la lista de los 100 bancos principales de América Latina, está regalando acceso a sus clientes a la Internet con el fin de reducir costos, mejorar el servicio y, aún más importante, retener su base de clientes en Brasil.
Bradesco y otros bancos de la vieja...
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