Pescando en aguas turbulentas.
Position | TT: Fishing in rough waters. |
Los filetes de salmón chileno llegaron en la década pasada a la mesa en muchos países, pero Mainstream Salmones y Alimentos, la compañía de más crecimiento de América Latina, no es un nombre familiar. En el artículo de portada de este mes, vemos cómo llegaron a la cumbre: en parte, acusan los críticos, Mainstream logra grandes ventas y ganancias con dudosos métodos de pago y producción.
Pagar a los trabajadores por debajo del límite legal y usar antibióticos excesivamente pueden ofrecer una ventaja competitiva a corto plazo, pero es una receta de desastre en el mercado mundial. Cada vez más consumidores de países desarrollados rehúsan comprar productos de compañías que pasan por alto los derechos de los trabajadores, dañan el medio ambiente y, sobre todo, usan ingredientes controversiales: recordemos el maíz genéticamente modificado, los esteroides en la carne de res y la interminable debacle de la "vaca loca" en Gran Bretaña.
Los cínicos dirían que estas cuestiones no son más que un ardid proteccionista, pero el resultado es el mismo. Cuando por la razón que sea se dispara la alarma...
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