Personalized greeting cards, fliers available through print-on-demand.

• Position: New Products - Touchpoint - Brief Article

Personalized printed marketing communications pieces on demand are now available at a special price to ABA members. The services are provided by Touchpoint of Emergyville, Calif.

Touchpoint produces items such as personalized postcards, greeting cards, promotional fliers, new product announcements and similar materials, which are printed on glossy 100-pound card stock. The company says its print-on-demand technology reduces costly print overruns.

"With Touchpoint, ABA member companies of all sizes can take advantage of largescale, one-to-one...