Today's business world is ultra-competitive. When it comes to marketing your business, perhaps the greatest challenge is: How to stand out from the competition and stand out to potential clients.
The first key in achieving "top of mind awareness" is knowing thyself--your company and the product or expertise you're trying sell. What makes your product different? Unique? Better?
The second key is knowing your audience--who they are, what's important to them, how your product or expertise can benefit them.
From there, you can begin to develop the foundation for an effective marketing plan, including:
* Brand/image development--Your key messages and themes; what your product stands for, what sets it apart, how it is better.
* Identifying target audiences--Who specifically are potential consumers for your products or services?
* Reaching target audiences--What are the best ways in which to deliver your key messages to the public? Public relations? Advertising? Direct...