Personal business consultant.

Author:Walz, Mark
Position:Technology - Web design, new products
 
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You don't need a lot of money to make an impact on potential customers, but remember the adage: something is better than nothing. Today, not having an Internet presence is akin to not being listed in the Yellow Pages[TM]. The Internet is an increasingly valued resource, and often the first one people utilize.

When planning a Website, take it slowly and focus first on providing information and a conduit for communication--the bells and whistles can wait. Many companies are realizing that the Internet "build it and they will come" mentality no longer works because there are infinite things to do and see--and much of it is free for the taking.

Content, communities and commerce draw in that order. As a business owner, it's best to avoid competition with the first two while making yourself available for the latter. Once you've built it, they will come--it's just going to take longer than originally expected. Rome wasn't built in a day, and the third wave won't be either.

About us, contact information, location and product/service description sections are generally enough for most people. What many sites forget, but is vitally important, is a feedback mechanism. It allows customers to express wants, needs, desires and concerns--an option more valuable than any bell or whistle.

Guide to new technology products.

PCs

Dell's OptiPlex GX150SD Business PC--Powerful performance, network administration features and tool-free manageability; USB ports front mounted.

Laptops

Apple's PowerBook G4--Features an extra-wide screen, high speedports and video-editing.

NEC Transmeta Crusoe-powered Versa Daylight--Notebook computer combines a reflective display with lithium polymer batteries and Offers a full eight hours of operation.

Software applications

GoToMyPC--Web Interface allows remote access from any system with an Internet connection. The great thing about this product is you can use it from any browser in the world with no special software to load (unlike PC Anywhere below). The special software...

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