What would happen if a person developed a strong opinion on an issue and later found that a majority of people disagreed with that stance?

• Position: NOTEWORTHY - Brief article

What would happen if a person developed a strong opinion on an issue and later found that a majority of people disagreed with that stance? It seems that such a revelation would encourage the individual to rethink his or her beliefs Instead, "you actually become doubly sure you were right," says Richard Petty, coauthor of a study in the...