Un periódico para obreros.
Author | Moore, Leslie |
Position | 'Reforma', peri |
Mexico -- Había muchas razones para que Reforma fracasara cuando salió a la calle en la capital mexicana en noviembre de 1993. En una ciudad con más de 20 periódicos, el diario afrontaba una dura competencia. Y antes de su primer aniversario, el sindicato de distribuidores de periódicos de México se negó a distribuirlo, después que el editor, Alejandro Junco de la Vega, declaró que Reforma se publicaría en los cinco días feriados nacionales, rompiendo un viejo acuerdo entro los periódicos y el gremio. El poderoso sindicato de voceadores se negó a vender Reforma.
Pero Reforma capeó el temporal y hoy, con una circulación de 104.000 ejemplares diarios, es uno de los principales periódicos del país. Hay más buenas noticias para la familia que edita el diario, los Junco, de Monterrey: la mayoría de los lectores son de clase media y alta, algo que los anunciantes no pierden de vista. Los ingresos de Reforma en 1996 fueron de unos US$30 millones, dice Junco.
El éxito del periódico proviene de lo que Junco llama un "periódico familiar moderno". Junto con las habituales secciones de noticias nacionales, económicas y deportivas, Reforma tiene secciones fijas de informática, cocina, modas y celebridades. "No nos concentramos solamente en la política", dice Junco. El vivo...
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