PERFECT SIZE FOR 1.

• Author: Mangu-Ward, Katherine
• Position: FOOD - Duncan Hines Perfect Size - Brief article

A box of Duncan Hines Perfect Size for 1 contains four small packets of microwavable brownie mix. Empty one into a coffee cup, add two tablespoons of water, and zap for 55 seconds. Congrats! You now have exactly 340 calories of cakey, chocolatey individualism.

The mug brownie craze began as a do-it-yourself phenomenon on sites such as Pinterest and BuzzFeed. Since more than a quarter of American households now consist of a single person, innovations in the solitary dessert space are to be expected--being alone with a full pan of brownies is a risk few are willing to take.

Thanks to the glories of consumerist capitalism, Duncan Hines swooped in with an...