The perfect match: an inside look at choosing an employer.

• Author: Madison, Roland L.

As a firm, what do you need to do to position your organization as the resting place for the latest crop of the best and brightest? As a student, what qualities should you seek in a potential employer? In today's tight market, the courting period is even more important. Here is what you need to know about the dance.

As the bright autumn leaves begin to turn, the blitz of recruiting for entry-level accounting positions begins on college campuses.

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For potential employers, it is a time to start putting together a program to attract the best and the brightest.

For students, it is a time when senior accountancy majors are considering the best place to start their careers in professional accounting. Underclassmen should also consider this question--since they may find their first job through an internship. Whether you are a potential employer or employee, here are the issues to consider in finding the right match.

Don't get lost in the glitz

Making an informed career decision must go beyond glossy brochures, office visits showcasing the latest workplace technology, and outings to a theater performance or baseball game with firm recruiters. Beyond the hype and entertainment, what have potential employees really learned about choosing the best public accounting firm?

Know thyself

A successful job search begins with a candidate self-assessment. Consider the following:

* What organizational skills does the position require? How can you demonstrate these skills to the interviewer?

* Does the position require leadership skills? How can you demonstrate these skills?

* Does the position require extensive travel?

* Does the position require individual initiative, team-based collaboration, or a combination of these skills?

* How can you address or correct any weaknesses?

* What are your personal goals, and how do they relate to the position?

* What kind of job-related experience do you have? While it is not necessary to have had an "accounting" position during college, it is valuable to show the employer that you've made an effort to obtain skills that are valuable to the professional position.

* Do you have any skills in language, computer applications, leadership, or technical skills that could be valuable to the potential employer?

Potential employers should also consider the following questions in considering candidates:

* What are the specific skills needed in the position? Does the candidate possess these skills? If not, how may they be developed?

* Does the student have some work experience in an area related to the needs of the position?

* Has the candidate achieved a strong academic record in their...