"PERFECT HARMONY".
| Date | 22 June 2021 |
| Published date | 22 June 2021 |
In July 1971, the Coca-Cola Company released a television commercial featuring a diverse array of young people singing the song, "I'd Like to Buy the World a Coke." The idea for it came to an advertising executive after his plane was rerouted due to bad weather. (1) According to the executive, the passengers needed to stay near the airport in case the weather changed and allowed the flight to continue to its destination. This infuriated some of the passengers, but the executive later saw them sitting in an airport cafe eating snacks, drinking Coca-Cola, and sharing stories. It was this experience that caused the executive to view Coke "'as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.'" (2)
For Superbowl XXIV, Coca-Cola recorded a reunion commercial...
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