Peppods.

• Author: Peterson, Eric
• Position: [small biz] COLORADO COOL STUFF - Brief article

The minds behind the PepPod, Zach Zeldner and skip Meador--whose business cards sport the respective titles of "Zookeeper" and "Head Cattle Brander"--met playing soccer in Boulder and discovered tablet-based effervescent drinks on trips overseas.

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"Effervescents are really big in the rest of the world," says Meador, noting that most are hydration-based or vitamin-based, not formulated as energy drinks like PepPods. The pair founded the company in 2005 and developed the product for three years, testing formulas on friends, perfecting both the flavor and formulation of their tablets. Ingredients included "real levels" of caffeine, taurine and guarana...