PENTAX Optio W90 digital camera.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF

The eleventh iteration in PENTAX's long-running line of waterproof cameras, the Optio W90 hit retail in April and immediately started turning heads. Not only is it waterproof to 20 feet, the 12.1-megapixel camera is also dust-proof, cold-proof, and shockproof, says Michelle Martin, PENTAX Imaging's marketing manager.

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"There's a whole cult of fly-fishermen, kayakers, and skiers and snowboarders who need a camera that's durable." Martin also touts the Optio's built-in digital microscope that allows shooters to place the lens a centimeter from their subject...