Penmanship counts, even today.

• Position: What's New? - Brief Article - Product/Service Evaluation

For good reason, we're known as a disposable society. Nothing lasts long. Everything is designed to be tossed after an abbreviated lifes-pan. Bucking that trend, however, is BIC USA Inc., Milford, Conn., distributor of stationery products, lighters, and shavers.

We know what you're thinking--what could be more transitory and disposable than a Bic lighter? No argument here. However, BIC USA also is responsible for the new Sheaffer Prelude MPI Pen, an upscale, user-friendly fine writing instrument that converts from ballpoint pen to high-lighter with a simple twist of the barrel--and what a barrel. It comes in finishes of fluted 22K gold plate ($70), black onyx lacquer ($60), and brushed chrome plate ($45)--all three with 22K gold-plate trim. Bet you won't be disposing of these anytime...