Pedestrians stop and check out interactive Wachovia wall display.

• Position: Marketing News - Wachovia Corp. is marketing its merger with World Savings Bank F.S.B. - Brief article

In San Francisco, Wachovia recently used an interactive display at a subway station to promote the fact that World Savings Bank had become part of Wachovia.

The wall-mounted display at the busy Embarcadero BART station used spatial computing and motion sensing technology to display graphics when a pedestrian stepped on or motioned over a Wachovia logo. The clouds parted and water ripples and the Wachovia logo came to life.

The interactive wall display was produced by Reactrix.

The display was part of a rebranding campaign that included outdoor billboards and in-door displays in bus stations and other populated locations.

Reactrix said that idea behind the...