Payment for Ecosystem Services in the Bolivian Sub-Andean Humid Forest

Published date01 September 2016
AuthorRoberto Ponce Oliva,Felipe Vásquez-Lavín,Veronica Ibarnegaray,José Hernández Hernández
Date01 September 2016
DOI10.1177/1070496516655838
Subject MatterArticles
Article
Payment for Ecosystem
Services in the Bolivian
Sub-Andean Humid Forest
Felipe Va
´squez-Lavı
´n
1
, Veronica Ibarnegaray
2
,
Roberto Ponce Oliva
3
, and
Jose
´Herna
´ndez Herna
´ndez
4
Abstract
The adoption of good practices for the economic valuation of environmental services
(ES) has strong implications in the evaluation and design of a Payment for
Environmental Services program. People’s willingness to pay for an ES is useful to
evaluate whether money collected from users will be enough to cover both the
providers’ opportunity costs and other costs generated by the institutional arrange-
ments required for implementation. In this article, we use a numerical certainty scale
to adjust answers to a valuation question aiming to correct for hypothetical bias
associated with stated preference methods. Following this approach, the mean will-
ingness to pay decreases by approximately 70%. Values that are more conservative
could assure greater political and social support for the program because more ES
users would want to participate in the program; simultaneously, however, it might
suggest that the project is not completely funded.
Keywords
ecosystem services, economic value, water resources, payment for ecosystem
services, contingent valuation
Journal of Environment &
Development
2016, Vol. 25(3) 306–331
!The Author(s) 2016
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DOI: 10.1177/1070496516655838
jed.sagepub.com
1
School of Business and Economics, Universidad del Desarrollo, Concepcio
´n, Chile; Research Nucleus on
Environmental and Resource Economics-MSI (RS 130001), Departamento de Economı
´a, Universidad de
Concepcio
´n, Concepcio
´n, Chile
2
Fundacio
´n Amigos de la Naturaleza (FAN), Doble Vı
´a La Guardia, Bolivia
3
School of Business and Economics, Universidad del Desarrollo, Concepcio
´n, Chile
4
Department of Economics, Universidad de Concepcio
´n, Concepcio
´n, Chile
Corresponding Author:
Roberto Ponce Oliva, School of Business and Economics, Universidad del Desarrollo, Ainavillo,
Concepcio
´n, Chile.
Email: robertoponce@udd.cl
A lack of social and political recognition of the economic value of environmental
services (ES) has contributed to the degradation of ecosystems (The Economics
of Ecosystems and Biodiversity [TEEB], 2010); in certain contexts, the establish-
ment of a Payment for Environmental Services (PES) program represents a
promising market solution to environmental degradation. A PES program is a
voluntary transaction in which users of a well-def‌ined ES buy from a provider of
the ES, and the transaction occurs only if the provider can assure the provision
of the service (Engel, Pagiola, & Wunder, 2008). In other words, in a PES
program, ES benef‌iciaries contribute monetarily to make the necessary invest-
ments for a conservation program. This money is used to compensate for the
pecuniary losses of individuals who must abandon certain economic activities or
change their production processes to protect the environment (Pagiola, 2008;
Sierra & Russman, 2006; Van Hecken, Bastiaensen, & Va
´squez, 2012; Wunder,
Engel, & Pagiola, 2008; Wu
¨nscher, Engel, & Wunder, 2008).
Accordingly, a demand analysis for these ES is important for evaluating the
feasibility of a PES program (Ortega-Pacheco, Lupi, & Kaplowitz, 2009;
Southgate & Wunder, 2007) because it allows us to estimate people’s willingness
to pay (WTP) for the ES. Because it is impossible to observe market behavior for
the ES (they are public goods, meaning that there is no rivalry or exclusion in the
consumption of these services), researchers rely on nonmarket valuation techni-
ques to estimate WTP.
In recent decades, various economic valuation methods have contributed to
making ecosystem services more visible from an economic perspective. These
techniques include both revealed preference methods (production function,
travel cost, hedonic prices) and stated preference methods (contingent valuation,
CV, and choice experiments; Champ, Boyle, & Brown, 2003). These methods are
based on the theoretical principles of welfare economics and measure changes in
people’s well-being by estimating their WTP for changes in the quantity or
quality of a particular service (Secretariat of the Convention on Biological
Diversity, 2009).
In this article, we conduct a CV study to evaluate the feasibility of a PES
scheme in the Bolivian Sub-Andean Humid Forest. We believe that PES propo-
nents must properly address the long-standing problem of hypothetical bias
(Hausman, 2012) presented in CV studies in which the estimation of WTP
using a hypothetical market is signif‌icantly greater than the WTP using either
a real market or a simulated market (Bishop & Heberlein, 1979; Loomis, Brown,
Lucero, & Peterson, 1996).
Hypothetical bias has been identif‌ied in several studies comparing hypothe-
tical and real markets, and researchers conclude that applications of CV need to
adopt a method to reduce this bias (Carson & Groves, 2007; List, 2001; List &
Gallet, 2001; Little & Berrens, 2004). Therefore, unlike previous studies that use
CV in a PES context, we use a numerical certainty scale (NCS) to correct for the
hypothetical bias associated with stated preference methods. Our results show
Va
´squez-Lavı
´n et al. 307

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