Pay-TV trade show establishes triple-play.

Position:Latin America Focus: Brazil Report - Conference news

Brazil is well prepared to handle new technologies and prove to the world that it can face convergence with confidence. At least that was the idea conveyed at ABTA 2007, the 15th annual conference and exhibition dedicated to the Latin American pay-TV, electronic media and digital services market, held last August in Sao Paulo, Brazil.

More than 90 speakers discussed topics such as convergence, the impact of digital flee- and pay-TV and the new programming rules in Brazil. Among the 50 exhibitors were Hallmark Channel, HBO Brasil, MGM Networks Latin America, Pramer SCA, Cisco, Fox Latin America, Disney & ESPN Media Networks de Brasil, Sky and Turner.

As an exhibitor, Brazil-based, multi-service provider TVA, took the opportunity to celebrate a 20 percent increase in subscribers, and showed an interactive remote control created for its TV, pay-per-view, Internet and VoD programming that gives access to convergent services for high-definition channels. One of TVA's most interesting innovations shown at ABTA was a new service free to customers, called Programming Alarm, which notifies subscribers when their favorite program is about to start.

For its part, MGM Networks Latin America celebrated its 10-year operation in Brazil and announced the transfer of its programming to a digital platform.

Also in a festive mood was Sparrowhawk Media, which celebrated its Hallmark Channel hitting the one-million-subscriber mark in Brazil, and looked forward to the launch of its new children's animation channel, Kids Co.

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There were spates of announcements as well. Spain's Telco, Telefonica Brazil--which is also a digital TV operator offering more than 60 digital channels and the option of premium services--announced, among other things, that they are currently...

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