Pay for online interviews.

• Position: E-Buzz - Specpan - Brief Article

Think of market research, and the image conjured up is likely one of handpicked consumers sitting around a table discussing a product while researchers watch behind mirrored windows. Or worse, a phone interview fired off at dinner time.

Effective, maybe, but not fast enough.

So you had to know this was coming:

Denver-based Specpan is a market research firm that uses the Internet as its medium, paying product panelists or consumers $5 to $15 for the surveys they complete online. The company's site, specpan.com, serves retailers and manufacturers that have unique target audiences.

Launched in November, the site focuses on low-purchase incident...