PASS THE JOINT, NOT THE BOTTLE.

• Position: YOUR LIFE - Drinking and marijuana use among young adults - Brief article

Decreased stigma and greater access to legal cannabis products are shaping the way younger generations spend money. "Young adults approaching legal drinking age represent new potential consumers for alcohol brands, but research reveals a noticeable shift in their preference of cannabis over alcohol," notes Giadha Aguirre de Carcer, founder and CEO of New Frontier Data, Washington, D.C.

"Whether such a shift is indicative of potential sustained behavior over time or a short-term spur in consumption remains to be seen, and is something we are currently looking into, but in the meantime, it could materially impact the alcohol industry."

New Frontier Data--an analytics and business intelligence firm for the cannabis industry--conducted a survey that found:

* 45% of survey participants say they are likely to replace some of their...